If it is worth doing…

A friend of mine conveyed a piece of advice that they had heard from somewhere. I am actually not even sure where they heard the advice. And the advice struck me, and him, as something that is both really obvious, and also rather counter-intuitive. The advice…

If something is worth doing, it is worth doing poorly

That is not to say that you should under-promise and under-deliver. It is more that sometimes it is better to provide a little for a client and wait for them to tell you how to improve. There are several advantages. The first is that you quickly get whatever you are doing out there. The second is that once it is out there you start getting feedback from more people than you otherwise would be getting.

Companies like book seller Amazon are constantly releasing new versions of their Web Site, seeing what works. The strategy does bring dangers, where occasionally brands are damaged, but if this can be managed, there is a significant upside potential